At the individual level, we are interested in the effect of ingroup identification. Prior work has suggested that high and low identified disadvantaged group members might be persuaded by different routes to action and the same may apply to the advantaged groups. Given that low-identifiers are more focused on self-interest and high-identifiers are more affectively committed to their group, we predict low-identifiers to be more averse to normative collective action (because these actions are usually perceived as more effective, threatening their interests) and high-identifiers to non-normative actions (because this is more threatening to group values and identity). Because non-normative action is normally chosen as the “a desperate course of action” it might portray the dominant group as perpetrating an unbearable inequality that pushes disadvantaged group members to extremes. This prediction is especially interesting for both research and social activism.