our Roundtable speakers | 12icom
our Roundtable speakers | 12icom
12th International Conference on Multimodality in Groningen
12th International Conference on Multimodality in Groningen
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Prof. John bateman
Prof. John bateman
University of Bremen
Bio | John Bateman is research professor in linguistics at the University of Bremen, Germany. John specializes in multimodal semiotics drawing on functional and computational accounts. His research spans multimodal document design, film analysis, the semiotic foundations of communication, theories of discourse, formal ontology, and the development of robust empirical methodologies for multimodal analysis at all scales.
Associate Prof. Judith holler
Associate Prof. Judith holler
Radboud University & Max Planck Institute for Psycholinguistics
Bio | Judith Holler is Associate Professor at Radboud University and Senior Investigator at the Max Planck Instititute for Psycholinguistics. Her research investigates human language in face-to-face interaction. The core question her research addresses is how we convey, understand and align on meaning in such a multimodal environment, and how social and interactional processes shape multimodal language and the cognitive processes that underpin it.
Prof. Kay O'Halloran
Prof. Kay O'Halloran
University of Liverpool
Bio | Kay O’Halloran is Chair Professor, Head of the Department of Communication and Media and Co-Director of the Digital Media & Society Institute at the University of Liverpool. Her research area is multimodal analysis, with a focus on the development and use of digital tools and techniques for multimodal analysis and mixed methods approaches to big data analytics of online communications.
Prof. Dušan Stamenković
Prof. Dušan Stamenković
Södertörn University/University of Niš
Bio | Dušan Stamenković, Ph.D., is a Professor in English Linguistics at Södertörn University and the founder of the Language Cognition Lab at the University of Niš. His research interests include language cognition, language acquisition, English linguistics, psycholinguistics, multimodality, comics and video games studies, as well as contrastive linguistics and translation studies.
Prof. Hartmut Stöckl
Prof. Hartmut Stöckl
University of Salzburg
Bio | Hartmut Stöckl’s main research areas are in semiotics, media/text linguistics/stylistics, pragmatics and linguistic multimodality research. He is particularly interested in the linkage of language and image in modern media, typography and an aesthetic appreciation of advertising. His recent work in multimodality has focused on multimodal genre and coherence, multimodal argumentation, and the specific rhetorical potential of CG-Images in advertising.
Assistant Prof. Renske van Enschot
Assistant Prof. Renske van Enschot
Tilburg University
Bio | Renske van Enschot studies digital strategic storytelling. How can we use digital media to tell strategic stories differently or even tell different stories, and make them more effective? She focuses particularly on journalism, education and health communication and likes to be inspired by game research. She is co-editor of the handbook ‘Tekstanalyse’ ['Text analysis'] and did her PhD on verbal and visual rhetorical figures in advertising.
Key research outputs of our roundtable speakers
Key research outputs of our roundtable speakers
Aleksić, D., Tasić, M., & Stamenković, D. (2025). Vaults, heroes, and enemies: A multimodal approach to poster propaganda in the Fallout series. Frontiers in Psychology, 16, 1576282.
Bateman, J.A. (2025) Multimodality writes back: Refining the contextual variable of “mode” in systemic functional linguistics. Language, Context and Text 7 (1), 1-41.
Bateman, J.A. (2025) Reflections on Cope and Kalantzis and the intrinsic multimodality of generative AI. Multimodality & Society, 26349795251374465
Burghardt, M., Bateman, J., Müller-Budack, E. and Ewerth, R. (2024), Computational Tools and Methods for Film and Video Analysis, in Christopher A. Nunn und Frederike van Oorschot, ed., 'Compendium of Computational Theology. Introducing Digital Humanities to Theology', heiBOOKS, Heidelberg, pp. 147--173.
Bateman, J. A. (2022), 'Growing theory for practice: empirical multimodality beyond the case study', Multimodal Communication 11(1), 63--74.
Bateman, J. A. (2021), 'What are digital media?', Discourse, Context & Media 41.
Karreman, J., & van Enschot, R. (Eds). (2023). Tekstanalyse: Methoden en toepassingen [Text analysis. Methods and applications] (5th revised edition). Koninklijke Van Gorcum.
Holler, J. (2025). Facial clues to conversational intentions. Trends in Cognitive Sciences, 29(8), 750-762.
Hamilton, A., & Holler, J. (2023). Face2face: Advancing the science of social interaction. Philosophical Transactions of the Royal Society of London, Series B: Biological Sciences, 378(1875): 20210470.
Holler, J. (2022). Visual bodily signals as core devices for coordinating minds in interaction. Philosophical Transactions of the Royal Society of London, Series B: Biological Sciences, 377(1859): 20210094.
Holler, J., & Levinson, S. C. (2019). Multimodal language processing in human communication. Trends in Cognitive Sciences, 23(8), 639-652.
O’Halloran, K. L. (2023). Matter, meaning and semiotics. Visual Communication, 22(1), 174-201. https://doi.org/10.1177/14703572221128881
O’Halloran, K. L. (2023). Semiotics: A Discipline for Understanding the Human Condition. In A. Biglari (ed), Open Semiotics: Volume 1. Paris: L’Harmattan, 115-134.
O’Halloran, K. L., Tan, S., Wignell, P., Lange, R., Chai, K. and Wiebrands, M. (2022). Big Data and Managing Multimodal Complexity. In D. Caldwell, J. Martin, and J. Knox (eds), Appliable Linguistics and Semiotics: Developing Theory from Practice. London: Bloomsbury, 157-179.
O’Halloran, K. L., Pal, G. & Jin, M.H. (2021). Multimodal Approach to Analysing Big Social and News Media Data. Discourse, Context and Media (40) https://doi.org/10.1016/j.dcm.2021.100467
O’Halloran, K. L. (2015). The Language of Learning Mathematics: A Multimodal Perspective. The Journal of Mathematical Behaviour, 40 Part A: 63–74.
Scholl, J., Pandrea, M., & van Enschot, R. (2022). How to help your depressed friend? The effects of interactive health narratives on cognitive and transformative learning. Frontiers in Communication, 7, 966944.
Stamenković, D., Jaćević, M., & Wildfeuer, J. (2017). The persuasive aims of Metal Gear Solid: A discourse theoretical approach to the study of argumentation in video games. Discourse, Context & Media, 15, 11–23.
Stamenković, D., & Wildfeuer, J. (2021). An empirical multimodal approach to open-world video games: A case study of Grand Theft Auto V. In J. Pflaeging, J. Wildfeuer, & J. A. Bateman (Eds.), Empirical multimodality research: Methods, applications, implications (pp. 259–279). de Gruyter.
Stamenković, D., & Wildfeuer, J. (2024). Communicating life-saving knowledge: The multimodal arrangement in Lifesaver VR. Language & Communication, 99, 75–89.
Stöckl, H. (2025). Functional(ist) approaches to promotional discourse. In: Rebekah Wegener et al. (eds.) The Routledge Handbook of Transdisciplinary Systemic Functional Linguistics. New York: Routledge, 259–274.
Stöckl, H. (2024). Detecting generic patterns in multimodaål argumentation: A corpus-based study of environmental protection print-ads. Journal of Argumentation in Context 13(2), 260–291. (https://www.jbe-platform.com/content/journals/10.1075/jaic.00030.sto)
Stöckl, H. (2024). Bold and impactful: a reappraisal of Gunther Kress’s (social) semiotic legacy in the light of current multimodality research. Text & Talk 44(4), 469–491. (https://doi.org/10.1515/text-2021-0189)
Stöckl, H. and Pflaeging, J. (2022). Multimodal coherence revisited: Notes on the move from theory to data in annotating print advertisements. Frontiers in Communication 7 (2022), 1– 17.
Stöckl, H. (2021). Pixel surgery and the doctored image: The rhetorical potential of visual compositing in print advertising. In: Pflaeging, Jana/Wildfeuer, Janina/Bateman, John A. (eds.) Empirical Multimodality Research: Methods, Applications, Implications. Berlin/Boston: de Gruyter, 189–211. (https://doi.org/10.1515/9783110725001-008)
Trujillo, J. P., & Holler, J. (2023). Interactionally embedded gestalt principles of multimodal human communication. Perspectives on Psychological Science, 18(5), 1136-1159.
van Enschot, R., & Hoeken, H. (2015). The occurrence and effects of verbal and visual anchoring of tropes on the perceived comprehensibility and liking of TV commercials. Journal of Advertising, 44(1), 25–36.
van Enschot, R., Roth, C., & Van den Besselaar, L. (2025). War in Your Own City. Transformative learning through experiencing the newsgame I am Mosul. Journal of Interactive Narrative, 1(2).
van Enschot, R., Spooren, W., Van Den Bosch, A., Burgers, C., Degand, L., Evers-Vermeul, J., Kunneman, F., Liebrecht, C., Linders, Y., & Maes, A. (2024). Taming our wild data: On intercoder reliability in discourse research. Dutch Journal of Applied Linguistics, 13.
Wildfeuer, J., & Stamenković, D. (2022). The discourse structure of video games: A multimodal discourse semantics approach to game tutorials. Language & Communication, 82, 28–51.
kEY DATES
kEY DATES
Submission Deadline | 13 December 2024
Review Deadline | 30 January 2025
Acceptance Notification | 15 February 2025
Registration Opens | 1 April 2025
Registration Closes | 15 October 2025
Organizing committee
Janina Wildfeuer | Alex Lorson | Francesco Possemato | Dimitris Serafis |
Ielka van der Sluis | Kun He | Eedan Amit-Danhi | Maciej Grzenkowicz | Nataliia Laba | Marta Macora
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