In this chapter, we will delve into the intricacies of rhetorical analysis, a critical skill for understanding how arguments are constructed and communicated. Using various examples, including a memorable Super Bowl commercial and opinion pieces from reputable sources, we will explore the key components of rhetorical analysis such as the purpose of an argument, audience engagement, and the use of emotional, ethical, and logical appeals. By examining the structure, style, and effectiveness of these arguments, you will learn to dissect and critique the elements that make an argument compelling or flawed. This chapter will also provide guidance on composing your own rhetorical analysis, offering strategies for identifying and evaluating the rhetorical techniques used in diverse types of arguments.