Abstract

Introduction

In this page we want to make known the use of the graphic elements and applications that represent the visual identity of our brand in which we seek to be aware and friendly with the environment, at the same time adapting to the agenda of sustainable development

¿Who we are and how we implement the ODS?

HYPERION is a brand that is primarily made to create a significant improvement for people looking for, both plants and trees. thus we to opacate deforestation we do it by providing trees to plant and in the same way creating an innovative device that cares from plantations to crops in an automated way

The brand is based on SDG #15: Life of terrestrial ecosystems.

Hyperion arises in order to raise awareness and call on the population to stop dirtying and polluting the environment; but above all to promote passion and commitment to take care of our environment.

¿Who we are and how we implement the ODS?

-Who do we want to reach?

People who are starting with their crops and people who are short of time to plant a tree.

-What niche in the market do we want to achieve?

The Nursery and Tree Market.

-What is the plan for achieving this?

We trust that our innovative fertilization and automation system will do the tedious work of periodically fertilizing your plants and crops, thanks to this we will make a better planet.

¡Our logotype is a isotype!

Our isotype consists of a composition in which our visual element is meant to be understood to be a tree and a simplified blade at the bottom reinforcing the idea of planting, And the meaning of our naming is the largest tree in the world known since 1872 in Australia.

Limitations of our logo

Chromatic palette and uses

Typography

KPI (key performance indicator)

• Our goal is to make our brand well positioned thanks to our automated fertilization and intensive care system for crops that require treatment, without the need to be constantly monitored.

• Our assessment starts with our customers

• Our optimal way begins by manufacturing the product

• The strategy is focused on growth by importing plants that are not here and to stand out from other nurseries

¡Thanks you for the attention!