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To achieve economic growth and sustainable development, it is urgent to reduce the ecological footprint through a change in the methods of production and consumption of goods and resources. Efficient management of shared natural resources and the way toxic waste and pollutants are disposed of are vital to achieving this goal.
"Compos Trash" is a unique company with a unique personality. We are a company of Salvadoran origin whose main objective is to reduce the levels of contamination in crop soils and conserve the biodiversity of our flora and fauna, through our composting product based on organic and/or natural waste.
Preparation
Problem statement
The people affected are in general the whole society or rather all those people with work possibilities, why? Because no one is aware of consumerism and the problems it can generate, these problems also affect other people.
Age range:
Between 18 to 45 years old. Both men and women.
Problem Statement
Why is the population not aware of excessive consumerism?
1. Because we live in a consumer culture that makes excessive consumerism seem normal.
2. Because advertising subtly generates false needs and desire grows around material possessions.
3. Because people lack the necessary information to be able to know the impacts that consumerism has on the environment.
4. Because people allow themselves to be induced to abuse to consume unnecessary needs.
5. Because people are not aware of the damage that consumerism brings to the environment, and how this damage can also affect even them.
Result of the problem
People are not aware of the problems that excessive consumerism can cause, focusing on the excess of garbage that causes pollution problems that affect the whole society in general.
Excution
Trademark name and meaning.
"COMPOSTRASH".
Manufacture of compost either from organic and/or vegetable waste.
Description of product type of your trademark. Composting either with organic and/or vegetable waste. These must go through a selection process, then they must be chopped, the idea of this is that it is functional as a fertilizer, to make fertile and free of toxic fertilizers the soil of the crops.
What image do you want to convey to your customers?
A brand and company concerned about the environmental situation of our country, ecofriendly, organic and natural.
What aspects of the brand should the target be aware of?
Our product is of organic and natural origin. We are concerned about the high levels of contamination in our soils.
What is the key benefit that your product has over the competition? differentiating elements?
Our brand is focused on improving soil contamination levels in our country. Our product is manufactured with waste, recycling and reusing organic and/or vegetable waste, reducing the level of contamination.
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