Abstract

The unemployment rate in El Salvador drives people to establish companies producing an income source for themselves and their families. However, most of these businesses do not achieve the goals in the market mainly due to inefficient administration, rudimentary plans, and lack of information, consequently forcing them to close in a brief period.

With this in mind, creating a consultancy company may be a great solution, as entrepreneurs and firms could have access to more knowledge that can help them succeed, such as marketing, accounting, or human resources management strategies. This business idea can likewise provide job offers to people and foment enterprise creation, thereby making on the local economy a good impact.

Escala is an organization that aims to upgrade both internal and external operations offering different alternatives, proposals, and procedures to improve its clients' overall performance in their respective market niches.

The first Escala's client is Grafica, a printer company located in San Salvador dedicated to giving graphic services specialized in digital, gigantography, and offset printing. And even though it has a good background, many sections could have better execution to decrease the risk of failure or boost the profit earning.