Abstract

The redesign of an SME this work has been done with the aim of creating a corporate image of the company as it is one of the important elements that reflects its essence itself the SME with which we have collaborated to improve its graphic image whose original name is Agencia Aduanal Rodriguez Sosa and part of our creative process has been the redesign of name or «Naming» in which it has been called «Manflete», specialized in providing customs clearance services at different border points in our national territory. Our work is supported by an investigative process that was based on knowing the company and its objectives for an improvement and redesign of its image and a creative process that helped us to achieve our mission by applying each known process for a good creation of company name and graphic image