Abstract

Investigation

-We began our process by investigating what an PYME is since it is necessary to know the area with which we will be working as well as why it needs a corporate identity, thus we investigated what it is, and how the objective of carrying out a PYME can be created investigative process is to have knowledge prior to the creation of a visual corporate identity, thus getting to know what an SME is and how it performs in the country.

Creative process

-In the creative process, a large number of creative processes were carried out, thus achieving the entire corporate identity, starting with brainstorming with more than 300 words from which we take some words to define them and then with them make a mental map with more words which we use in forced connections, giving them meaning and thus obtaining our concept.

-Also in the creative process of naming we use another creative process for naming, As well as in the conceptualization of our logo and graphic elements.

Creation of logo and color versions

-Our logo came up with the idea of ​​a graphic element, but the same ideas of the natural and the concept were always used, if we obtained our logo that represented the concept and the brand very well, part of it is reflected in its colors.

The color versions of our logo are the basic ones that every logo should have: its version in negative with the colors of our chromatic palette, black and white and grayscale.

Our stationery and promotional pieces were created from our graphic elements using mushrooms, cherries and the branches of a tree since the largest are medicinal plants,

Our main colors and that we used for everything were pink, yellow, green and

Our promotions were created to carry purchases of medicinal herbs and pharmacy,

plus some band-aids with motifs.

What does the company do

-This is a pharmacy that is interested in well-being, health, nature, family and trust. Thus, it achieves a pleasant environment by selling its natural products, medicines, household items, taking care of the health of its consumers.

General objective

- Give the Pyme its own corporate identity, based on what it does as a pharmacy, as well as the concept we arrived at, since it is important that a company is recognized, attractive and identifiable as a company to stand out from the competition as well as being visually pleasing.

Brand concept

-Multicolors potion: Every 100 years in a dark mountain a beautiful rainbow is reflected descending from the sky into a well which transforms it into a healing liquid.