Embedded Files
Ejecution
Investigation:
As a first idea came the search What is a SME? From that we looked for the different types of SMEs that there are, and we discovered that there are four different types of SMEs, as a next step we made three proposals for SMEs in which we described the name, mission and vision, the area, the definition of the company and images of support of how our company would be.
Creative process:
The creative process began with a brainstorming of three hundred words, four key words were chosen, four relationships were made with these words, a mind map was made with a breakdown of fifty words for a total of two hundred, a grouping was made Of all these words, four associations were made, four forced connections were made with these words, achieving two ideas of concepts, thus achieving two moodboards.
Creation of logo and colors version:
It began with the search for concepts and ideas that will be related to our brand thus defining it and making a series of sketches with color tests, thus choosing a single idea and making proposals for the vectorization of the logo taking into account our chromatic palette for colors Thus, after having our vectorized logo, variations of the logo were made, achieving the color version in the negative version, grayscale version and black and white version.
Creation basic stationery:
For the stationery we started with a series of idea sketches with their respective color test, so after having selected our papleria it would become part of different tests and vectorization proposals thus correcting notorious and not notorious details that would help improve the Mark.
Creation promotional item
For the creation of promotional items, we started thinking about what things that are related to our brand we can use as promotional items, after having the different ideas, we began to make different sketches on paper, thus getting the idea of what things we would sell, then they would be chosen. and the chosen products would be vectorized thus defining their colors.
What does the company?
The company "Tierra de fotos" is specialized in photography, I was also able to achieve the editing of photographs, which also has a home delivery service.
He is also in charge of selling objects or accessories that are useful in the photography area.
General Objetive
To be able to achieve an impact in May in what is the area of photography, thus also being able to help all the people who seek our services, having punctuality, honesty and passion as values.
concept
Feeling serene can be assimilated with being on a cloud since it is understood that it causes tranquility and comfort.
Page updated
Report abuse