Abstract

As a team we can conclude that when creating or having a company we must take into account the following aspects:

Innovation: We create a process in which we take our imagination to another level, implementing new products to existing ones in order to have a favorable impact on the public.

Creativity: We let our imagination fly to create 100% original dishes, prevailing in our Salvadoran culture.

Strategy to reach the public: We analyze and rely on the Marketing Mix plan in which areas of Price, Product, Place and Promotion are allocated, however, it helped us to determine several strategies of attraction to the public which are the following:

• Fast delivery of products.

• Easy access to the restaurant for all audiences.

• Free sample of the different dishes we offer.

• Special and accessible prices for customers.

• Creation of flyers, brushes, pages in different networks, etc.

• Creation of gift cards, business card and frequent customer card.

• Creation of advertisements and videos by transmitting them through the different pages created on the networks.

• Creation of surveys to obtain information on what they think.

Working capital: A cost survey was carried out to determine the resources available to the company to operate efficiently in different production areas.

Decision making: In this section we must think well when making decisions to be able to lead the company effectively and lead it to success.