Abstract

In the past, marketing had as its main objective only to sell but today it has evolved, because today brands through their campaigns must transmit the content and focus on what the customer really wants to see.

In recent years marketing and advertising has radically evolved, as their step strategies no longer have the same effect, as they only wanted to sell the product they offered.

Today's advertising is not just about selling, it goes beyond selling a product. is to focus on marketing tactics to reach the consumer.

Ultimately, the way in which brands sell is by communicating with the buyer through advertising, and not focusing on selling directly, and this is where strategies are used, such as social networks since today it is a launching pad. of the products and thus increase the offers.