Abstract

About

the Purpose of the Project is introduce you to the key ideas and concepts of a unknown debate. From a debate about an important development opportunity that the world cannot afford to miss. The creative economy, henceforth the Orange Economy represents an enormous wealth based on talent, like music and the way it has made its way through different industries and become influential in the world economy.

problem statement

Music, like all artistic manifestations, is a cultural product with multiple purposes, among others, to satisfactory an experience in the listener, to express feelings, emotions, circumstances, thoughts or ideas, and yet more and more it fulfills an important function. in medicine through music therapy.

Due to the way in which music is able to affect our emotions, there are numerous studies, among which is one carried out by the North Carolina State University in 2014, where they account for the way in which music influences humor and perception.

In particular, this study made important findings regarding the effect of successful songs in advertising and the creative economy.

It is popularly known that the music industry is undervalued by certain sectors of society, that has been a big problem since it is one of the smallest industries globally. Our problem is to make the population aware of the influence that the music industry has on the creative economy or orange economy in order to generate more opportunity for consumption as well as to show the young population that the creative industry can be an opportunity for employment and economic development.