Abstract

The orange economy is a development model in which cultural diversity and creativity are pillars of social and economic transformation of the country, the name of "Orange Economy" can also be called "Creative Economy" as Iván Duque names it since the color orange is associated with Culture, Creativity and Identity. The orange economy has several branches and we have chosen the branch of "Design".

Design is the prior process of mental configuration, in the search for a solution in any field, it is usually applied in the context of industry, engineering, architecture, communication and other disciplines that require creativity.

Design also has several branches and we chose the branch of "Graphic Design" and our project has the purpose of offering more information for the different applications that graphic design offers for the creation, development and positioning of a brand.

We do this by creating our Brand "Ambiente Ricaldone" which is a brand that promotes items that favor the environment such as biodegradable cups and plates.

For these projects we have occupied 3 sites or web tools, Photoshop, Canva and Crello. In each web tool we have made different product lines and logos of the same brand to prove their usefulness.