This first impression is your way to immediately communicate ownership over the product(s) you sell or niche you dominate.

It's makes an Impression

Successful branding is about telling a story that will influence customers’ emotions – plain and simple. Colors, tones, fonts – all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story.

It's the Foundation of Your Brand Identity

It Separates You From Competition

A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font.

In other words, your logo is the forum to both convey your values and show consumers why you’re not like your competitors – you’re better.

As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.

Think about it: When you’re out shopping for workout gear and suddenly spot track pants with the Nike swoosh, you’re instantly ready to buy. Why? Because with Nike apparel, you know you’re in safe hands; Nike is a brand you trust. Trust is built on a well-designed logo, and brand loyalty is quick to follow.

It Fosters Brand Loyalty

Your Audience Expects it

Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and center of all your marketing materials such as business cards, flyers, advertisements, etc.

If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.

1. Starbucks

The siren has been around since 1971, and has evolved since then to become the Starbucks logo we know today. Even though they have now done away with the Starbucks name on their logo, we can easily recognize the world’s most popular café.

2. Mcdonald’s

The golden arches. Who doesn’t recognize that? It’s partly because it’s internationally known, and also because of how simple it is. It’s derived from their early architecture to be seen from afar, and now it’s incorporated into their branding.

3. Apple

The Apple logo has always been prominent, but has grown over the years due to the rising popularity of Apple products. It is now associated with sleek, clean machines. People can love or hate Apple products, but they can’t deny that they recognize the logo.

4. Fedex

This is the logo used in design textbooks and articles to describe simplistic yet effective logos. After seeing the negative spaced arrow between the “e” and the “x”, there’s no un-seeing it. “Good design is as little design as possible.” – Dieter Rams

5. Mercedes

Mercedes-Benz is the face of luxury cars. If you think of something posh yet comfortable, you think of them. The triangle star represents the brand’s “dominance over land, air and sea”. The best logo brands don’t need their names to be recognized by the masses.

6. Pepsi

The famous cola drink brand was first launched in 1898, and has since evolved through the ages from a decorative scripted font to the red, white and blue globe that we see today. The scripted font has recently returned to the branding, but even without it the drink is still widely recognizable.

7. Nike

The Nike swoosh, created by Carolyn Davidson as a graphic design student, back in 1971, and the story goes that she was paid $35 for this logo. (She later received gifts from Nike as a form of gratitude for this iconic symbol). It is so beautifully simple, yet makes it easy to understand what the brand is all about.

8. Coca-Cola

Coca-Cola is the brand of brands. Coca-cola’s branding has been slowly built over time, with their dedication to their company associating themselves with happiness. The script font has only been tweaked ever so slightly over the years, but still remain consistent. It is definitely timeless.

9. Chanel

When someone thinks of fashion, the Chanel logo definitely comes up. The double “C”s represent Coco Chanel’s minimalist fashion designs, forming her initials.

10. Mickey Mouse

Mickey Mouse is undoubtedly everyone’s favorite mouse, and the mascot of Disneyland. The round shapes signify Mickey Mouse as a good character, much like how Disneyland is the “happiest place on Earth”. The silhouette of Mickey Mouse is definitely one of the most iconic symbols.