[JONATHAN HINSHAW]

RIDER'S ADVANTAGE
(970) 310-0993
jhinshaw@riders-advantage.com
www.Riders-Advantage.com

Beyond the resume

We've all chased the numbers, the margins, maybe even the titles. We have seen wins and failures along the way. But for me - what’s held true through all of my professional career is this: the only thing that actually matters is the person sitting across from me. Not the deal, not the commission, not the position. For me, Powersports is 100% relationships. It's the trust and a real commitment to help dealers win. That’s how I’ve built every business, led every team, and it’s exactly how I show up for the dealers I work with today.

"There aren't many business problems that increased sales can't fix."

YOUR DON'T NEED ANOTHER "Vendor"

You need a partner who understands what it actually takes to run a profitable dealership. I’ve spent my career in the trenches—from the sales floor to the GM seat to overseeing multi-store operations—and I’ve worked with hundreds of dealers across the country. The stores that win aren’t chasing products… they’re building process, training their people, and aligning sales, finance, and service. That’s where real growth happens.

At Rider's Advantage, we bring proven training, hands-on support, and real-world experience to help you increase F&I margins, drive service revenue, and tighten up operations across the board. This isn’t about adding another F&I product line. It’s about building a system that performs. When your dealership grows, we grow with you.

When your dealership wins, everyone wins.

FAMILY

My greatest wins have nothing to do with business. Marrying my wife and best friend of over 20 years and raising my son, who is genuinely a walking miracle, are the accomplishments that actually matter.

CAREER

I've had the privilege of learning from some of the best in the business, including working for John Elway and alongside leaders who are genuinely committed to helping others win.

COMMUNITY

Over the years, I've worked with powersports dealers across the country who've become more than clients. They've become friends, and that's exactly how I believe business should work.