About Us

Retaaza is a Georgia-based social enterprise working to make local food easier to get and more affordable. We support Georgia’s farmers, help people reconnect with where their food comes from, and work to keep our communities healthy and fed.

Our Retaaza Rx program builds direct connections between farmers and communities that don’t have easy access to fresh, healthy, and affordable food. We make sure high-quality, Georgia-grown produce reaches people who need it most—while helping farmers earn a fair income, reducing food waste on farms, and supporting a more sustainable food system.

Our Farm Fresh Markets offer multiple ways to pay, including SNAP/EBT, and provides a 50% discount on fresh produce for SNAP shoppers. Every part of this work reflects our belief that all farmers should be paid fairly, no good food should go to waste, and everyone in Georgia should be able to afford a healthy meal.

Wholesome Wave Georgia believes that all Georgians in need should have access to fresh, healthy, locally grown food choices. 

In Georgia, over 1.4 million people are considered food-insecure and receive federal nutrition assistance including SNAP benefits. The high cost and low accessibility of fresh foods leave these households with limited options to feed their families. Food insecurity is linked to poverty, obesity, and other diet-related illnesses. The effect of food insecurity on America’s families is evident: approximately 65% of adults and 34% of children (ages 2 to 19) are overweight or obese.

Wholesome Wave Georgia encourages us to rethink the cost, accessibility, and affordability of fresh, nutritious foods in our state. Our mission is to increase access to and awareness of healthy food choices for all Georgians in need through local farmers and community partners. 

We work towards our mission through our core programs: Georgia Fresh For Less, Georgia Food For Health, Georgia SNAP Connection, and Georgia Plant 2 Plate.