Samples of my work within
Business-t0-Consumer (B2C) and Business-to-Business (B2B) comms
My experience is as diverse as it is colorful. In my time I have delivered strategic creative and content for global brands across many sectors including tech, telecoms, automotive, finance, logistics, education, entertainment and many many more. I have occupied many roles, and worn many hats - often several at a time. Sometimes a small cog in a large machine, sometimes the whole machine. The items above are a small handful of my corporate contributions, wherein I provided some - and often all - of the following:
Creative concepting, messaging and narrative building across all feasible formats, including print, digital, social, video and experiential
Brand tone of voice leadership and guardianship
Editorial oversight
Strategic content planning
Cross-functional collaboration with marketing, product, development and design teams
Copy team management and mentoring
Voiceover work and voice-actor supervision
Both stage and screen presenting
Creative pitching
Leading discovery sessions and other types of workshop
Client liaison and collaboration
I thrive on creative challenges that require both hands-on execution and big-picture thinking— bringing energy, versatility, and strategic clarity to every brief, project and brand. I love what I do, and by all accounts it shows in my output.