Embedded Files
Campaign synopsis
Campaign synopsis
We’re showing business how VR is a key tool that drives better outcomes.
Just as a mechanic needs wrenches or a chef needs knives,
we'll show how VR is already driving tangible business outcomes.
We’ll show how it’s already helping architects, marketers, and engineers succeed in new ways.
How they are using VR daily, and have become so familiar with the headset
that they put them on and take them off with dextrous and well-practiced moves.
Like a drummer handles their sticks, or a cowboy from yesteryear, rolls their gun.
Workers are at one with their headsets, a big part of their
working world and we're celebrating this.
This campaign is product agnostic: championing our headset portfolio and the use cases within that they strongly support, to land the length and breadth of VR for work.
122124_Tiramisu_English_GENVR_45_16x9_YT.mp445” Hero Film
45” Hero Film
Our film targets enterprise audiences and represents a variety of workers (WFH and in-office/studio), showing that the headset and VR can be as essential as your laptop or work phone.
Driving awareness of Meta for Work VR and MR solutions across a digital-first multi-channel strategy.
Responses from across the market so far:
“Meta firing up a new ‘Quest for work’ campaign.
One of their best promo vids to date, imo”
“Love the smoothness in the way they put the headsets on”
“I enjoy how this tickles the imagination”
“…redefining the cool factor of work collaboration”
“Excellent detailed choreography and fluid motion capture to communicate a no-friction delightful experience."
“Who knew putting on headsets could look so cool?”
Cutdowns - General VR, Create, Meet & Learn
Cutdowns - General VR, Create, Meet & Learn
The narrative invites people to see VR as an everyday tool that changes the way businesses work for the better. In contrast to over-the-top reverential depictions of VR, the casual, familiar way our characters relate to the headset reflects their proficiency in their field of expertise.
Aimed to retarget awareness video engagers with 6-sec and 15-sec cutdowns, driving interested audiences to the forwork.meta.com website.
1:1 6” Cutdowns
1:1 6” Cutdowns
9:16 6” Cutdowns
9:16 6” Cutdowns
1:1 15" Cutdowns
1:1 15" Cutdowns
9:16 15" Cutdowns
9:16 15" Cutdowns
forwork.meta.com Website Updates | Campaign Landing Pages
forwork.meta.com Website Updates | Campaign Landing Pages
Carousels - General VR, Create, Meet & Learn
Carousels - General VR, Create, Meet & Learn
Showcasing VR capabilities through learning, designing in real 3D and everything in-between.
The next generation of everyday tools to help teams work smarter, closer and safer.
Programmatic Display - General VR, Create, Meet & Learn
Programmatic Display - General VR, Create, Meet & Learn
Driving audiences to consider Meta for Work and its products. This includes retargeting audiences from awareness and audiences in contextually relevant environments that prove they are ready to consider Quest for Business.
Report abuse