PDM1 is a year-long CTE course for students in grades 9-12 that builds a foundation in journalism, technology, and the visual and informational communication skills required in two CTE sectors: (a) Design, Visual, and Media Arts, and (b) Production and Managerial Arts sector. The course also prepares students for careers in advertising, business, communications, and marketing. Specifically, PDM1 teaches students to fact-find, write objectively, and use technology (cameras, Adobe software, online tools) to design messages intelligently for a public audience. Course projects increase in complexity: students begin with design concepts of typography, news writing, and logo principles using Adobe Illustrator. Coursework then assigns storytelling projects that train in feature writing, photography, audio, and video story. Students learn Photoshop and various online production tools during the course and will analyze professional journalism throughout the year. Students compile an online semester portfolio that showcases their writing, photography, podcast, and visual art projects. Top projects in each unit of PDM1 will be published online and/or in print VHS El Tigre.
PDM2 Honors is a year-long CTE course for students in grades 9-12 that builds a foundation in journalism, technology, and the visual and informational communication skills required in two CTE sectors: (a) Design, Visual, and Media Arts, and (b) Production and Managerial Arts sector. The course also prepares students for careers in advertising, business, communications, and marketing. Specifically, PDM2 teaches students to fact-find, write objectively, and use technology (cameras, Adobe software, online tools) to design messages intelligently for a public audience while using advanced skills. Course projects increase in complexity: students begin with design concepts of typography, news writing, and logo principles using Adobe Indesign. Coursework then assigns storytelling projects that train in feature writing, photography, audio, and video story. Students learn Photoshop and various online production tools during the course and will analyze professional journalism throughout the year. Students compile an online semester portfolio that showcases their writing, photography, podcast, and visual art projects. Top projects in each unit of PDM2 will be published online and/or in print VHS El Tigre.
Commonly, people assume that careers in Journalism, Publication, Design, and Photography are fading away. Although print media is changing, it is far from over. Here are just a few industry jobs that might interest you:
Content Marketer Copywriter Print Shop Photo Journalism Corporate Communications Specialist Editor Grant Writer Public Relations Specialist Reporter Social Media Specialist Research Analyst Broadcast Journalism Investigative Journalism Sports Information Director Technical Writer