Things to think about

With an extensive background in working with brands of varying sizes, I can offer ideas and suggestions in developing your brand. Since Covid19 in March 2020, e-commences has seen a significant increase majorly via Amazon. and other mainstream online providers. 

Evidence suggests that consumers are now looking for products that are well made, fit for their purpose, will last longer and made in the UK.  Probably most importantly is that it comes from someone small in the local community to them. Now obviously not everything can be made local. Veg boxes have recently managed to become successful. As the media actively promote programmes around what we eat. Consumers are moving to buy local from local people. Could your business benefit from selling more to the local community?  It’s not all about having a slick website costing thousands to build and maintain. In the old days, it was expensive to advertise, but every business was listed in the Yellow Pages Directory as a thick paper book. (with yellow papers!)  Now everyone searches online via their phone, tablet or computer.  Your own website offers you the opportunity to advertise & promote your business at all times. Controlling everything that a potential client/customer will see. Social media now heavily relies on marketing to you whenever you view any social media posts. This maintains the service as free to users. The drawback with using social media in some instants means that the platform controls your messages going out to your users/followers unless you pay.  Now in most cases, this all works really fine and no complaints. However, on some occasions if you stream all your business through that platform and the company changes the algorithm and a business can collapse in days where the flow of visitors dries up very quickly.  Having a clear strategy and plan can improve your chances of success by controlling your website.