RESOURCES 

Your Lab 1 working guide. Follow along, capture your thinking, and turn what you learn into action as you begin testing the assumptions behind your venture.

Download for use in Lab 1.

Turn learning into evidence. Use this log to capture what you hear, observe, and test throughout Idea TestLab so you can see what’s changing in your venture and why.

If you want a fillable Word Doc, you can access that here.

Your Lab 2 working guide. Use the Venture Toolkit to turn what you’ve learned from customers into clearer insights, test your assumptions, and begin making evidence-based decisions about your venture.

Download for use in Lab 2.

Your Lab 3 working guide. Use the Venture Toolkit to translate what you’ve learned into stronger choices about your business model, refine how your venture creates value, and identify what still needs to be tested.

Download for use in Lab 3.

Pull your learning into one clear picture. Use the Venture Evidence Brief to summarize the strongest evidence you’ve gathered, what has changed in your thinking, and the key decisions and next steps for your venture.

If you want a fillable Word Doc, you can access that here.

Your Lab 4 working guide. Use the Venture Toolkit to pull together what you’ve learned, identify what has changed in your venture, and turn your evidence into a clear story about where you are headed next.

Download for use in Lab 4.

Learn how to ask better customer discovery questions. This quick, conversational read shows you how to get honest, useful feedback without leading people toward the answers you want to hear.

A practical guide to customer discovery. Learn how to identify assumptions, plan effective interviews, and turn customer conversations into evidence you can use to strengthen your venture.

See how the pieces of a business fit together. This practical guide introduces the Business Model Canvas and helps you think through how your venture creates, delivers, and captures value.

Get sharper about the value you create for customers. This guide helps you better understand customer needs, pains, and gains so you can design products, services, and value propositions that truly fit.