11-1 Understand how value varies with situations.
11-2 Know the different ways that time affects consumer behavior.
11-3 Analyze shopping as a consumer activity using the different categories of shopping activities.
11-4 Distinguish the concepts of unplanned, impulse, and compulsive consumer behavior.
11-5 Use the concept of atmospherics to create consumer value.
11-6 Understand what is meant by antecedent conditions.