Perform a demographic analysis

Demographic Analysis

• Demographics refer to observable, statistical aspects of populations such as age, gender, or income. These variables are closely related to microculture and help to describe microcultures.

• Geodemographics refers to the study of people based on the fact that people with similar demographics tend to live close to one another.

• A demographic analysis is a profile of a consumer group based on their demographics.

U.S. Census Data

• The U.S. Census Bureau's website is an important source for performing demographic analyses.

• Exhibit 10.7 shows the interface from the U.S. Census Bureau's website.