List fundamental elements of verbal and nonverbal communication

Verbal Communication

Verbal communication refers to the transfer of information through the literal spoken or written word. The problems faced by marketers are to translate advertisements, research instruments, product labels, and promotional materials into foreign languages to compete for foreign markets. Every language is spoken slightly differently from place to place, or with several unique dialects.

Translation Equivalence

• Expressing the meaning of something from one language to another often results in interpretation errors and blunders.

• Translation equivalence exists when two phrases share the same precise meaning in two different cultures.

Metric Equivalence

Metric equivalence refers to the state in which consumers use numbers to represent quantities in the same way across cultures.

Globish

• Due to the complications in the English grammar, a new form of the English with simpler rules, known as Globish, is developing.

• In Globish, the English vocabulary is reduced to 1500 words, and complications like contractions and silent letters are eliminated.

• Globish slogans and advertising, that are grammatically incorrect but easily recognized, are spreading through the developing countries.