The Center for Media Literacy defines media literacy as “a framework to access, analyze, evaluate, create and participate with messages in a variety of forms — from print to video to the Internet.” CML also notes that media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.
We define media literacy as the ability to:
Decode media messages (including the systems in which they exist);
Assess the influence of those messages on thoughts, feelings, and behaviors; and
Create media thoughtfully and conscientiously.
Like reading or math, media literacy is learned. The ability to navigate within our complex and ever-changing media landscape depends on acquiring skills and tools to know how to consume and evaluate information, ask critical questions, avoid manipulation, and engage in digital spaces safely and confidently.