KCA-P0 - News Conferences and Interviews
SECTION K: School - Community Relations
Any news conferences or interviews given by any staff member on topics that pertain to the School Division should be approved and/or attended by the Senior Administration, the Chair of the Board, or a representative appointed by the Board.
The following guidelines are included to assist personnel.
If you can answer a reporter’s or parent’s question in your area of responsibility, do so honestly.
Respond quickly to requests for information.
Avoid educational jargon where possible.
Don’t be afraid to say, “I don’t know. I will find out and call you back.”
Nothing can be assumed to be off the record.
The media should be given access to all documents that are of a public nature.
Never play favourites. Treat all forms of the media and the general public equally well.
Avoid making statements reflecting personal beliefs or opinions. Responses should be objective, brief, and to the point.