Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Wikipedia

marketing done off the Internet, such as creating ads for print media or television.

3. Social media marketing

using different social networks (Twitter, Facebook, etc.) to increase the visibility of a product or service.

promoting a product or service using coupons, free samples, contests, etc.

5. Inbound & outbound marketing

• Outbound marketing: introducing a product or service to people who aren’t searching for it.

• Inbound marketing: using search engine optimization to improve your placement with online search results.