The case is about recognising the rapid growth as well as challenges a fast-growing brewery in Britain faces and evaluating and setting strategies to sustain long-term success. The case can potentially be divided into three parts and delivered in three stages, one after another, to enable students to explore and understand various macro-environmental factors that need to be considered when running small businesses, to familiarize students with two key strategic planning tools and to ask students to develop strategies for the brewery to achieve and sustain success. This case can be widely adapted for business undergraduate studies students, business master students and MBA students to practice macro business environment analysis such as PEST, and get a deep understanding of the brewery industries.

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Link to the teaching notes