The Chairman, Ms. Eva Law, accepted the interview earlier and introduced her story and talked about how she is involved with investments. She also talked about the key learnings she got from investing and mistakes entrepreneurs and less experienced investors make, hoping that her experience and learnings in the industry can help investors and entrepreneurs in the future.

主席罗孟君女士在早前接受访问并讲解了她的故事，谈到她如何参与投资。她还谈到了她从投资中获得的关键知识，以及企业家和经验不足的投资者所犯的错误，希望她在行业中的经验和学问能够在未来帮助投资者和企业家。

Eva:

I serve affluent families, corporations and investors in Asia. I am well connected with entrepreneurs, wealth creators and the next generation who dream big. I offer my clients solutions which are contingent to their requirements.

我为亚洲的富裕家庭、企业和投资者提供服务。我紧密联系企业家、财富创造者和有梦想的下一代。 我为客户提供符合他们要求的解决方案。

Apart from supporting clients with their investment, I am passionate about helping clients with things like family governance, family business growth, management and succession. Since recently establishing the Life-Quest Fellowship, I now support good causes and help them to build a dynamic economy, harmonious society and a ‘greener’ world.

除了支持客户投资外，我还热衷于帮助客户处理事务如家族治理、家族企业发展、管理和继承等。 自从最近建立Life-Quest Fellowship，我现在支持良好的事业，帮助他们建立一个充满活力的经济、和谐的社会和一个“绿色”的世界。

I am available for talks, I welcome co-investment in any form and I am always happy to meet bright people with good ideas.

我可以参加会谈，我欢迎任何形式的共同投资，我总是很高兴见到有新主意的人。

Eva:

With regard to my own investment, I together with my vehicles are actively investing in technology, impact investing projects and young companies.

关于我自己的投资，我用我的途径积极投资于科技、创效投资项目和年轻公司。

My daily life requires me to work closely with the buy-side parties. They are the wealth owners, the successors and the co-investors. In this role, I need to fully understand their unique requirements. I manage and facilitate the potential formation, execution, disposal and ongoing management of the investment activities either operating in-house or run by mandated external managers.

我的日常生活要求我与买方紧密合作。他们是财富拥有者、继承者和共同投资者。在这个角色中，我需要充分了解他们的独特要求。我管理和促进潜在投资活动的形成、执行、处理和持续管理。这些投资活动可以靠内部运营，或可以由委任的外部经理运营。

Eva:

I started investing in technology when the tech-bubble burst. For impact investing, I was inspired by people with vision and good hearts and that was when I engaged in the family offices network. My investment in young companies started 2 years ago when I started supporting programs relating to the incubation and acceleration of start-up companies which exhibited the potential to be successful. Being a family office specialist, it is my natural role to offer tangible support to clients to assist in arranging their investments, club deals and asset disposals.

我在技术泡沫爆发时开始投资于科技。对于创效投资，当我经营家族办公室的网络时，我受到了有远见和善良的人启发。我于两年前开始对年轻公司进行投资，就在那时我开始支持培养和促进初创企业的相关项目，这些公司展现出成功的可能性。作为一名家族办公室的专家，我自然地为客户提供切实的支持，协助他们安排投资，会社交易和资产处置。

Eva:

• Be patient with long-term investing 耐心地长期投资
• Buy and invest only in businesses or projects you understand 仅购买和投资你了解的生意或项目
• Make informed decisions – do due diligence and checking 做出明智的决定 - 谨慎处理和检查
• Take diversification seriously 认真对待多元化
• Know when to sell and when to buy 知道何时出售以及何时购买
• Maintain liquidity at a reasonable volume 保持合理数量的流动性

Eva:

Many investors confuse historical returns with future expectations, the investment advice they receive about long term probabilities and average returns may have little or no relevance to the actual results they get.

许多投资者将过往回报与未来预期混淆，他们接收有关长期概率和平均回报的投资建议，可能与他们的实际结果没有关系。

I have seen on many occasions, investors fail to match investment styles with their own personal goals. There’s no single right answer to investment strategy that will result in financial success for everyone. Investors have to find the path that will adhere to their unique expectations, limitations, skills, resources, goals, values, and risk tolerances for achieving financial success.

我曾多次看到投资者未能配合投资风格与个人目标。没有一个绝对正确的投资策略可以为每个人带来财务上的成功。投资者必须找到途径去符合他们独特的期望、限制、技能、资源、目标、价值观和风险承受能力，以实现财务上的成功。

Following those ‘gurus’ who have made their millions doing the “blah, blah, blah” strategy doesn’t mean it’s the right strategy for all investors. Investors are advised to be vibrant and be able to make decisions contingent on their own conditions.

对所有投资者来说，追随那些让数百万人作出策略的“大师”并不意味着都是正确的策略。投资者应该充满活力，并根据自身条件做出决策。

Eva:

Not being adaptable. Companies don’t fail because of changes to the environment. They fail because their leaders are either unwilling or incapable of dealing with change. Indeed, companies don’t change. People do. It means that to stay competitive in today’s environment warrants not only the skill and will to adapt to change but also the foresight to anticipate it.

这并不适用。公司不会因环境变化而失败。他们失败是因为他们的领导者不愿意或无法应对变化。的确，公司不会改变，但人会改变。这意味着要在当今的环境中保持竞争力，不仅要保持适应变化的技能和意愿，还需要有远见去预测。

Excessive optimism. Failure to consider the downside risks will bring the business to a halt quickly. Often an enterprise or start-up expects to have its product on the market in the near future and have sales growing at aggressive rates with unrealistic margins. Sooner or later, the company will experience cash flow disaster, and most entrepreneurial businesses have no plan whatsoever for such variances. They fail not because the idea was necessarily bad but more than anything because their forecasting was poor and the capital dries up.

过度乐观。未能考虑负面风险会使生意迅速停滞。企业或初创企业通常都希望在不久的将来将其产品投放市场，销售额可以以激进的利率增长，并带来不切实际的利润。但公司迟早会遇到现金流灾难，而且大多数创业的企业都没有计划过处理这种差异。他们失败并不是因为想法不好，而是因为他们的预测很差，而且资本枯竭了。

Eva:

I receive advice from the people who surround me – my family, the church, the community. I have shared some of the advice I have received which resonates with me:

我收到我周围的人的建议 - 我的家人，教会和社会。 我已经分享了一些我收到的建议，这些建议引起了我的共鸣：

• Don’t give up on what you want most, for what you want now. It’s about sticking to your priorities.

对于你现在最想要的东西，不要放弃。 这是关于你坚持的优先次序。

• You cannot control the external world, but you can control your reaction to it. By focusing on what I can do, I can stay positive.

你无法控制外在世界，但你可以控制你对它的反应。 通过专注于我能做的事情，我可以保持积极的态度。

• Only pack what you can carry yourself. I realize excessive pressure is no good and it won’t help your end goal.

只装你自己可以拿走的东西。 我意识到压力过大并不好，这对你的最终目标没有帮助。

Eva:

First, fundraisers should have clear expectations and well contemplated strategies. Second, qualifying the target investors/funders early so they focus their scarce resources on people likely to support them. At last, research the potential investors/funders and build a relationship with them over time. People buy from people they like, trust, respect and believe in.

首先，筹款人应该有明确的期望和良好的预期策略。其次，尽早使目标投资者/资助者获得资格，以便将稀有的资源集中在支持他们的人身上。最后，研究潜在的投资者/ 资助者，并渐渐地与他们建立关系。人们相信他们喜欢、信任和尊重的人。

Other tip: Make the pitch simple. Nobody will buy what they don’t understand. It’s very important to take the complexity of the company and industry and develop a “narrative” that helps investors and funders better understand the context. It’s basically story telling.

其他提示：说服人买。没有人会买他们不理解的东西。吸收公司和行业的复杂性并发展一种“叙事”技术非常重要，这可以帮助投资者和资助者更理解背景。这基本上就是讲故事。

Eva:

The people I am surrounded by.

我周围的人。

Eva:

Do what you love and create the environment that’s right for you. That is why I built the Associations, the Fellowship and my own business. I love doing what I want to do and I can help the world along the way.

做你喜欢的事，创造适合你的环境。 这就是我建立协会、团体和我自己的事业的原因。 我喜欢做我想做的事情，我一路上可以帮助这个世界。

Eva:

I recently read Jonathan Taplin’s book, Move Fast and Break Things. It examines the “monopoly platforms” built by Facebook, Google, Amazon and others. It also discussed technology’s impact on society.

我最近阅读了Jonathan Taplin的书“Move Fast and Break Things”。 它研究了Facebook，Google，Amazon等建立的“垄断平台”。 它还讨论了科技对社会的影响。