Marketing essentials introduces students to the world of product promotion and advertising. Students will analyze the four parts of the marketing mix: Product, Place, Price and Promotion. Students will research various examples and create their own.

Students will:

• Explore various Marketing Careers

• Analyze various products and choose a new product to present to the class

• Learn about the various routes products go from creation to a retailer for consumer purchase.

• Examine prices of various products currently for sale and break down the potential areas of cost.

• Watch and study various product promotions and discuss their effect or lack thereof.

• Do research about consumer wants and needs.