REFERENCES
Main :
1. Kotler, P., & Amstrong, G.(2016). Principles of Marketing. Harlow: Pearson Education.
Additional :
1. David, F.R.,& David, F.R. (2019). Strategic Management: A Competitive Advntage Approach (17th ed.). Boston: Pearson .
2. Kumar,M,(n.d.). Business Research Methods (1st ed.). Oxford Fajar/Oxford University Press: Shah Alam, Selangor Darul Ehsan: 2013.
3. Trott,P. (2010). Innovation Management and New Product Development. Harlow: Prentice Hall/Finanacial Times.
4. Robbins,S.P., & Coulter,M.(2016). Fundamentals of Management: Essential Concepts and Application, Student Value Edition (13th ed.).Prentice Hall.
5. Wilson,J. (2010). Essentials of Business Research: A Guide to Doing Your Research Project. London: SAGE.