Our main responsibility is to be the bridge between the client, internal teams, and the podcasters by properly communicating and coordinating all the requirements or necessary items for smooth campaign execution.

After being looped in

Thank you for looping me in Sales

Hello client, nice to e-meet you and glad to have you on board! For our next steps may I request the following:

1. Please fill-out the scoping sheet. Once you're done please sign, and kindly send it back to me as a PDF File

2. A transparent logo to be included in the episode art

3. (optional) Would you prefer to have a Viber or Whats app group for faster communication? Please let me know

If you have any questions, please do let me know!

If working on a tight schedule

Hello client, nice to e-meet you and glad to have you on board! For our next steps may I request the following:

1. Please fill-out the scoping sheet. Once you're done please sign, and kindly send it back to me as a PDF File. We hope to receive this by tomorrow, March 18 so we can stay on track and release on March 25

2. A transparent logo to be included in the episode art

3. (optional) Would you prefer to have a Viber or Whats app group for faster communication? Please let me know

Also, sending over the timeline of the campaign for us to be able to release on March 25.

What is Dynamic Ad insertion?

Dynamic Ad insertion enables the network to utilize even the past episodes of our shows. The only things we need to know to deploy a Dynamic Ad is (1) Target listens, (2) Target Audience: Demographic and Location, (3) and the Podcast Category. Acast is the platform we use to deploy Dynamic Ads.

We use U.S. industry standard computation of $20 CPM. For every 1000 impressions $20 cost.

Process:

1. Ask the client for a filled-out, signed, and PDF copy of the Scoping Sheet - DAI to client, transparent logo for the Episode art, and if they want to have a Viber or WhatsApp group for faster communication.

2. Upon Receipt, ask the associates to create the script (1-2 days max)

3. Once approved, send the DAI Guidelines to the podcaster

Hybrid Execution is a combination of a Themed Episode and Dynamic Ads. Where the sponsored Themed Episode is cross-promoted in the back catalogs through Dynamic Ad Execution.

Process:

1. Ask the client for a filled-out, signed, and PDF copy of the Scoping Sheet - DAI to client, transparent logo for the Episode art, and if they want to have a Viber or WhatsApp group for faster communication.

2. Upon receipt send Themed Episode Guideline to Podcaster (sample) and have the associates create the pre-roll script and the cross-promotion script (2-3 working days).

3. Send to the client for approval. If client asks for the audio (make sure that you expedite getting the recording/ the next step)

4. Do the necessary back and forth (note: Client can only suggest up to 2 revisions- make sure your narrative is clear every time you coordinate about approvals).

5. Once approved send Annex A (sample) to the podcaster and the internal team (#show channel)

6. Upon receipt of the recording ask for a clean and edited version of the cross-promo then set it up on Acast (start date: date of release, end date: after a month, make sure to input the target listens- based on the proposal)

7. 2-3 days before the release of the episode, remind the internal teams.

8. Once the episode is released, send the link to the client and be prepared for the reporting phase.

Acast Campaign Manager is where we deploy dynamic ads and cross-promotions (tutorial). It enables us to target shows in which the plugs will be heard, the location of the audience and the number of listens that we are targeting in a specific campaign or promotion.