• Get the credentials from Access sheet from Anchor, Acast, Buzzsprout

• Toggle the date range to a month (Ex: Feb. 1 - Feb. 28)

• List it in the Listens tab of the Podcast Metric Monitor Sheet

• After listing all the listens, use this formula on the first show: =(THIS MONTH'S LISTENS-LAST MONTH'S LISTENS)/LAST MONTH'S LISTENS

• Make sure it's in percentage. Click Format > Number > Percentage

• Drag the first cell until the end and it will be automatically computed

• List all the episodes the show had in that particular month

• Compute the total listens of all shows under the network with this formula: =SUM(all cells below)

• Compute the total growth of the company vs last month with this formula: =(THIS MONTH'S LISTENS-LAST MONTH'S LISTENS)/LAST MONTH'S LISTENS

• Analyze the shows that had a huge dip and increase in listens

  • For shows that dip, check if they uploaded regularly

  • Check their social media postings, if they upload regularly

  • For shows that increased, figure out what they did right

  • Apply it to the shows that would also benefit from it

• Present the sheet on the Marketing Weeklies Meeting

• Check the number of monthly listens of a certain show for the last 3 months and put it in the Report Card sheet

  • Duplicate the template so we can have a separate sheet per show

• Screenshot the stats on Anchor/Acast and put it in the Report Card sheet

• Analyze the following so we can put it in the recommendations part:

  • Which are the top 3 episodes in terms of listenership?

  • What do they have in common?

  • Are the retention rates good?

    • Average retention rate is 65%. Retention rate refers to the stats of how long people listen to an episode, making it a standard whether the quality of the show is good or not

  • Are the episode titles good? What are the things they can do to improve it?

  • What is the show title?

    • We can also recommend adding a subtitle to it (Ex: Small Talk With Alec Cuenca - Motivation and Mindset Podcast)

  • Check their social media, check if they're promoting it and suggest ways to promote it

    • Better if the suggestions will be things that only they can do (IG reels, status posts)

  • Check other shows on the things that worked with them. What did they do to improve the show and what can we do to replicate it to the other shows?

  • Tag the prod and podcast manager so they can also share some insights they have to promote the show

  • At the checkpoint meeting itself, the flow will be like this:

    • Podcast Manager will show the stats, listens and retention

    • He/she will ask the prod for their prod-related concerns

    • He/she will ask Marketing for marketing-related stuff

    • Marketing will share the report card

    • Marketing to send the PDF report card on the group chat

Pre-prod meeting notes:

• Cover art

  • The first thing you see in a podcast, some call it the Album art so it already gives you an idea of what the podcast is about

  • If the host is famous, better if we put the face in there so people can easily click it

  • If the show is existing, we can have the file sent to us then have Boss Geds include PNA and PM logos

  • For Spotify Gen Z shows, don't include the PNA, PM logos

• Cross promo

  • Basically like a radio ad that we’ll insert in other shows so we can maximize the reach of the network

  • We need a recording from them around 15-30 seconds (audio clip)

  • We usually place the ads on shows with the same topic, age demographics and target market to make it more effective

  • One thing that we also learned from previous shows is to cross promote it on shows outside the genre so the audience can expand but since we are still building the show from the ground up, we can start first with ad placements to Spotify Gen Z shows.

• Cross guesting

  • This is basically like a collab in vlogs as a way to help each other out through a merged audience.

  • (for marketeam, pick 3 shows that fit the podcast then suggest it to the podcaster)

  • Let them know that if they want to cross guest with a podcast under the network, they can easily tap their podmanager then they’ll coordinate

    • We have no restrictions with cross-guestings outside the network but we’ll let them handle the coordination.

  • (for marketeam) If we can also give them a general topic on the episode, we can share it to them already

• External Partnerships

  • We have partner NGOs and Publication companies that sometimes tap us for their campaigns so we’ll always ask for their permission if they’re willing to do it

  • Usual deliverables: mid-roll and cross-guestings of a representative

  • Ex: World Vision #GirlsCan for the International Day of the Girls, they’re urging people to sponsor a child’s education so they tapped women podcasters

• Social Media Promotions

  • We'll tease and announce the release of the show but we also urge you to promote the show on your own tiktok or ig reels

  • Ask them to follow us on our socials so they will be updated

• Website Promotion

  • We post their show on podcastnetwork.asia so if people search them on Google, they can see it and once they click on it, the RSS feed and Spotify player are embedded so people can listen to it from there

  • Updated as needed for themed episodes/podcasts (ex: For Mental Health Month, we create a playlist of podcast episodes that talk about this topic)

• Requirements

  • PR official photo so if they guest on other shows, we can use it or if we create a feature article for them, we can also use it

  • Host Bio - if we create an article for them, we can refer to that

• Log in thru Descript using the credentials below:

  • UN: podcastnetworkasia@gmail.com

  • PW: G1ngG@ngG001y

• Click New Project -> put the ticket code as Project name

• Upload the audio file

• Wait for Descript to transcribe

• Play then for all misheard words, highlight the word then click Correct or E then edit the word

• Edit the Speaker Labels on the left side of the transcript

• Once done, click File -> Export -> Text

• Make sure the paragraph breaks and speaker labels are checked on the timestamp options

• Paste the file on Google Docs

• Make sure there are no typos or misheard words

• When doing episode timelines, look at the most juicy timestamps

• Ask for the show notes format before proceeding with the show notes

• Search for all the social media links of the guest/s and host/s

• Make sure there are no typos

• PUNCHLINE WITH ALEX CALLEJA (ALWAYS AT 6PM ON FB, YT AND TIKTOK)

  • Monday - Videogram 1 for Monday episode

  • Tuesday - Videogram 2 for Monday episode

  • Wednesday - Line of the week for a throwback episode

  • Thursday - Videogram 3 for Thursday episode

  • Friday - Videogram 4 for Thursday episode

  • Saturday - Schedule poster for Monday and Thursday episodes

• SEXY MINDS (FB, TW, IG)

  • Tuesday - episode release

  • Wednesday - audiogram

  • Thursday - quote card

• HUSTLESHARE (FB, TW, IG, LI, TIKTOK, YT)

  • Monday - ep art (care of Ron)

  • Tuesday - videogram

  • Wednesday - quote card

• Go to podcastnetwork.asia/wp-admin

• Log in using the username and password (Refer to Access Sheet)

• In the left panel, click Shows

• Click Add New

• Input show title

  • Make sure it's accurate with the ones uploaded on Spotify or other podcast streaming platforms

  • (Ex: Heal and Flow is wrong; Heal & Flow - A Guided Meditation Podcast is right)

• Input show description, edit if necessary if it's written in first person

• Search for podcasters' socials, input it on the website

• Search for the podcaster's official website (if applicable) and put it on the website

• Include Spotify embed code

  • To get this, go to Spotify > search for the show > Share > Embed show > Copy link

• In the RSS feed section, put this code: [podcastplayer feed_url ='RSS FEED HERE']

  • Request the RSS feed from the assigned producer of the show

  • Make sure it's on Text, not Visual

• In the right panel, click Show then click which category the show falls under (Comedy, Horror, Relationships, etc.)

• Click which country (PH or Indo)

• In the featured image, upload the cover art

  • Make sure the cover art has PNA and PM logos

• Schedule the post on the release date of the podcast

  • Scroll up and in the Status & Visibility part, click preferred date and time

  • Schedule