Scareware is a malware tactic that manipulates users into believing they need to download or buy malicious, sometimes useless, software. Most often initiated using a pop-up ad, scareware uses social engineering to take advantage of a user’s fear, coaxing them into installing fake anti-virus software. Scareware goals can vary from selling useless, fake tools to the installation of damaging malware that exposes sensitive data. Scareware has been known to convince users to download ransomware, a form of malware that holds the user’s data hostage in exchange for a payout.