Pickering Events LLC
Your One-Stop Shop
Decades of proven experience and international award-winning expertise in facility, events, and fairgrounds management.
AGRICULTURAL FAIRS
County, State, and Non-Profit fair management experience. From introducing new revenue-generating events to expanding traditional event dates, our 'been there, done that' expertise ensures your event's success.
ENTERTAINMENT BOOKING
Comedians, magicians, variety acts, and world-class main stage entertainment are at your fingertips. Our connections ensure you'll find the perfect fit for the perfect price every time.
COMMUNITY ENGAGEMENT
Event attendance is a direct reflection of community inclusion. We work with local promoters and community groups to deliver iconic cultural experiences, LGBTQ+ programming, and accessible events.
CLIENT: COUNTY OF RIVERSIDE
Facility: Riverside County Fairgrounds in Indio, CA (91 acres)
Premiere Event: Riverside County Fair & National Date Festival
Event Dates: 10 days surrounding Presidents Day in February
Contract Term: July 1, 2022 - June 30, 2027 (Two 5-year renewal options)
Attendance Growth: 14% in 2024; 8% over Pre-Pandemic
Food Gross Increase: 15% in 2024; 28% over Pre-Pandemic
Giving Back: $125,000+ cash donations to local youth and service organizations