This interactive workshop is designed to provide students with foundational knowledge and tools to create their personal brand and unearth their unique qualities and characteristics that make each individual stand out and differentiate themselves.  

Students will identify their unique brand pillars and we will provide the foundation for students to begin to craft their own captivating story that reflects their true essence. The workshop will engage participants in exercises that help to reveal passions and interests that will be the components that will help them authentically communicate their personal story and brand that can be used when interviewing for a job, applying to a school or position themselves in the marketplace via social media,

• Define Unique Qualities: Participants will identify their top characteristics, skills, and areas of expertise that form the foundation of their personal brand.

• Develop Core Brand Pillars: Through guided exercises, students will create core brand pillars that reflect their values and strengths.

• Create the foundation of a Personal Brand Statement: By the end of the workshop, each participant will have the tools and information in hand to craft a personal brand statement that they can use 

At the end of the workshop, each student will have defined their top unique characteristics/skills/areas of expertise that will be instrumental in helping them to create their personal brand story/pitch that can be used as they apply for jobs, prepare for an interview, and establish their online presence on LinkedIn or other social platforms.