Thornberry Creek at Oneida

ESSENTIAL JOB FUNCTIONS

• Implement applicable Company operating, human resources, and safety policies and procedures pertaining to the golf shop and outside services groups.

• Plan and schedule work duties of department personnel. Monitor performance to ensure customer service standards and productivity goals are achieved.  Keep overtime hours to a minimum.

• Oversee daily operating activities including opening, closing, and securing the golf shop and storage buildings; managing daily cash flow to ensure cash/credit card charges balance with sales receipts; monitoring staff interaction with guests to ensure proper customer service; maintaining clean, presentable and fully stocked merchandise displays; ensuring that the golf shop, storage areas, cart shed, and grounds are maintained to applicable appearance standards;

• Assist in the preparation and implementation of operating and capital budgets. Provide assistance with financial forecasts and analyzing budget variances.

• Oversee merchandising operations including purchasing, ensuring that merchandise orders are recorded with proper quantities and prices, and participating in monthly inventories. Be fully knowledgeable of golf shop merchandise, participate in selling merchandise, and/or provide suggestions to patrons as appropriate to meet their needs.

• Design and implement sales incentive programs for golf shop staff. Monitor results and recommend modifications to achieve budgeted retail sales goals.

• Track types and quantity of golf rounds played. Monitor customer preferences, usage patterns, and satisfaction with Company products and services. Assess the quality of internal and/or external customer service and speed of play. Recommend plans for continued improvement.

• Interact with guests in a congenial and professional manner. Maintain a pleasant and professional telephone manner at all times. Schedule tee times and handle customer inquiries and/or complaints in accordance with operating policies and procedures. Ensure all phone calls are handled before the third ring.

• Plan and conduct individual and group lesson programs and golf clinics.

• Work with the events team to schedule and execute tournaments and group outings. 

• Ensure that ancillary services including, but not limited to, the handicapping system, guest programs, and driving range facilities are efficiently organized and meet customer needs.

• Represent the Company in meetings and/or presentations with various clients, municipalities, and other outside agencies.  Participate in due-diligence site visits and provide market analysis for various projects, when requested.

• Manage employment activities for applicable staff members, including but not limited to, personnel recruitment and selection, performance evaluations, training, compensation, discipline and termination, etc.

• Assure the efficient and timely submission of all required operational, financial, and budgetary reports.

• Develop expertise in the EZ Suite golf management system and ensure that all staffers are properly trained in the system and collection of customer data.

• Maintain knowledge of current and projected industry developments through continuous attention to golf industry periodicals and participation in relevant trade associations and organizations.

• Perform additional duties as required.

EXPERIENCE AND QUALIFICATIONS

Including, but not limited to, the following:

• Active Class A member of the PGA of America or LPGA with enhanced certifications (Specialized, Certified, Master Professional Preferred).

• BA / BS degree, preferred.

• Minimum 3 years of management experience, preferably in the golf or hospitality industry.

• Demonstrated experience and capability in the areas of fiscal management and staff management. Retailing, marketing, and/or sales and customer service, guest relations experience preferred.

• Proficiency with computer software including word processing and spreadsheets.

• Demonstrated quality written, verbal, and interpersonal communication skills.

• Ability to analyze and solve problems; efficiently handle multiple duties under pressure with minimal supervision; work flexible hours as required including nights/weekends.

• Positive attitude, professional manner, and appearance in all situations.