The Peninsula Club

ESSENTIAL JOB FUNCTIONS

Golf Operations Management

•  Oversee the reservation system, starting, monitoring, and pace of play.

•  Track and verify all players and guests, green fees, golf cars, club care, lockers, handicap fees, and other charges necessary, and facilitate accurate accounting and recordkeeping.

•  Oversee golf cart fleet while ensuring proper maintenance and recordkeeping.

•  Develop and manage an innovative tournament program.

•  Oversee the operations of a new practice facility to include a performance center.

•  Oversee club repair and club fitting services with the team.

•  Ensure the proper storage, safety, and cleaning of golf equipment.

•  Play golf with all levels of members as time permits.

•  Administer the Rules of Golf and educate staff. Promote and provide Rules of Golf clinics to the membership.

•  Provide data and decision-making utilizing Power Bi.

Retail Management

•  Oversee retail merchandise concession in coordination with Retail Director and Golf Shop Manager.

•  Maintain a profitable golf merchandising operation within cost of goods of 70% - 72%. Had annual revenues of $700k with golf course closed last quarter of 2023. Targeting $1mm in the future with a new pro shop.

•  Oversee the development of buying plans and all golf-related purchasing.

•  Accountable for physical inventories and reporting of any discrepancies.

•  Offer a diverse and desirable array of golf equipment, apparel, and accessories.

•  Utilize customer database to track spending, sizes, and preferences.

•  Maintain an orderly appearance in and around the golf shop.

•  Conduct accurate and timely inventory counts.

Player Development

•  Develop, provide, and oversee an enhanced golf instruction program offering individual and group clinics for all levels. Work with a tenured Director of Instruction and Teaching Professional.

•  Develop and oversee player development programs.

•  Focus on programs for women, families, seniors, and juniors.

•  Work with instructors on new and creative programming and development.

Administration

•  Recruit, hire, train, motivate, and supervise all golf department staff and maintain accurate payroll records.

•  Ensure evaluations and annual reviews are completed and recorded for all applicable staff.

•  Attend weekly Director meetings and conduct staff meetings with golf personnel.

•  Update and maintain Golf Shop policies, procedures, and job descriptions and ensure they are adhered to.

•  Maintain safety standards including utilization of golf carts within club staff and any safety requirements within OSHA.

•  Assist in the publication of newsletters, emails, and promotional materials.

•  Oversee the administration of the golf handicap program.

•  Work closely with and provide guidance and consultation with Golf Committee, and Green Committee from time to time.

•  Attend applicable committee meetings.

•  Adhere to, enforce, and implement policies and procedures of the golf course and facility.

•  Set up regular written communication with the supervisor to include facility, programming, and staff.

Business and Financial

•  Responsible for the financial and operational performance of the Golf Shop operations and all golf-related areas.

•  Ensure all financial goals and objectives are achieved. Be able to explain variances monthly.

•  Assist in the development and preparation of budgets, including forecasting and review of all golf operations revenues and expenses on a daily, weekly, monthly, and annual basis.

•  Ensure systems controls are in place to safeguard assets, revenues, and resources.

•  Utilize Power Bi to monitor revenues, expenses, COGS, rounds, and merchandise. Make sound decisions based on the data provided.

Teamwork

•  Work closely with all department heads to achieve the goals and objectives of The Club.

•  Maintain a close working relationship with the Director of Golf Course and Grounds and provide advice on course playability and tournament setup.

•  Assist the Director of Membership and provide a supporting role in assisting prospective members and orientation of new members for golf.

•  Coordinate plans with the Clubhouse Manager for food and beverage needs for all golf functions.

Knowledge, Skills, and Traits

•  Fundamental knowledge of the game of golf, the rules of golf, golf facility operations, and tournament operations.

•  Be able to lead a team of 15-20.

•  Act as a role model for all employees by demonstrating the behavior and work ethic expected of all employees.

•  Strong organizational, planning, and prioritization skills.

•  Self-motivated.

•  Service and member-focused attitude.

•  Strong written and oral communication skills.

•  Remain up to date on customer relationship management tactics and strategies.

•  Experienced computer user including; Microsoft Word and Excel. Proficient in other applications, including GHIN.

•  Maintain and promote a positive professional image within the community.

•  Attend conferences, workshops, meetings, and trade shows to keep abreast of marketing and business trends.

•  Maintain a credible golf game and remain current on teaching innovations.

EXPERIENCE AND QUALIFICATIONS

Including, but not limited to, the following:

•  Class A PGA Certified

•  Minimum of five years experience as a Director of Golf or Head Golf Professional at a private club

•  Bachelor’s degree preferred