Alpine Country Club

ESSENTIAL JOB FUNCTIONS

Golf Operations

• Direct, supervise, and manage all daily golf operations.

• Establish and maintain high standards for member service, organization, cleanliness, and presentation throughout golf facilities.

• Oversee the Golf Shop, outside services, practice facilities, and golf car operations.

• Manage tee time operations to ensure efficient utilization of the golf course and appropriate member access.

• Monitor pace of play and enforce club policies and golf regulations consistently and fairly.

• Ensure golf cars, practice facilities, and related equipment are properly maintained and prepared for daily use.

• Develop and maintain standard operating procedures for all golf operations.

• Coordinate with the Golf Course Superintendent regarding course conditions, maintenance schedules, and member communications.

• Identify and implement improvements to operational efficiency and the overall golf experience.

Golf Programming and Member Engagement

• Plan, organize, promote, and direct all club golf activities and tournaments.

• Develop and maintain a comprehensive annual golf calendar.

• Oversee men's, women's, junior, mixed, and club championship events.

• Develop instructional programs, clinics, and player development opportunities for members of all ages and skill levels.

• Promote growth of the game through increased participation in golf programming and instruction.

• Provide professional golf instruction and oversee instructional activities conducted by other golf professionals.

• Maintain a visible presence and regularly interact with members throughout the golf facilities.

• Play golf regularly with a cross-section of the membership.

• Evaluate member participation and feedback to improve golf programming.

• Supervise the planning and execution of approved outside golf events.

Staff Management and Development

• Recruit, hire, train, supervise, and evaluate golf operations personnel.

• Establish clear job responsibilities, performance expectations, and accountability standards.

• Prepare and manage employee schedules within approved labor budgets.

• Conduct regular staff meetings and training programs.

• Provide ongoing coaching, feedback, and performance evaluations.

• Mentor and develop Assistant Golf Professionals and support their professional growth.

• Maintain a positive, professional, and service-oriented work environment.

• Ensure employees understand and consistently follow club policies, operating procedures, and service standards.

• Address employee performance and operational issues promptly and professionally.

Golf Shop and Merchandising

• Manage all aspects of Golf Shop operations, including purchasing, pricing, merchandising, inventory, and sales.

• Develop and execute an annual merchandise purchasing plan.

• Maintain appropriate inventory levels based on member preferences, seasonal demand, and financial objectives.

• Monitor merchandise sales, gross margins, inventory turnover, and profitability.

• Maintain an attractive, organized, and professionally merchandised Golf Shop.

• Establish and maintain relationships with merchandise vendors and suppliers.

• Ensure accurate receiving, inventory recording, and regular physical inventory procedures.

• Manage special orders, member purchases, and merchandise-related customer service.

Financial Management and Administration

• Prepare and manage annual operating budgets for golf operations and the Golf Shop.

• Monitor departmental revenues, expenses, and financial performance against budget.

• Maintain accurate records of rounds played, golf events, instructional activity, merchandise sales, and other golf-related revenue.

• Prepare and submit required daily, weekly, and monthly operating reports.

• Ensure proper accounting procedures and accurate processing of member charges and other transactions.

• Monitor payroll and operating expenses to maintain approved budget levels.

• Maintain effective inventory and purchasing controls.

• Analyze operational performance and recommend improvements.

• Provide timely and accurate information to the General Manager.

• Ensure completion of all required administrative duties and reports.

Communication and Club Leadership

• Serve as the primary point of contact for members regarding golf operations, tournaments, instruction, and golf-related policies.

• Communicate golf programs, events, operational changes, and policies clearly and consistently to the membership.

• Serve as management liaison to the Golf Committee and attend meetings as requested.

• Provide recommendations regarding golf policies, tee time procedures, guest privileges, programming, and operating standards.

• Meet regularly with the General Manager to review departmental performance, staffing, member feedback, and operational priorities.

• Collaborate with the Golf Course Superintendent, Food & Beverage Director, and other department managers to coordinate club activities and deliver a consistent member experience.

• Participate in club planning, budgeting, and strategic initiatives as requested.

• Represent Alpine Country Club professionally in PGA, Troon, and other industry activities.

• Perform other duties as assigned by the General Manager.

Performance Expectations

The Head Golf Professional is expected to demonstrate measurable success in the following areas:

• Member Experience: Consistently deliver high-quality golf services and maintain strong relationships with members.

• Operational Excellence: Maintain efficient, organized, and professionally managed golf operations.

• Golf Participation: Develop programs that increase engagement in tournaments, instruction, junior golf, and other golf activities.

• Staff Leadership: Build, train, develop, and retain a high-performing golf operations team.

• Financial Management: Achieve departmental financial objectives and maintain effective inventory and expense controls.

• Communication and Accountability: Demonstrate timely follow-through, effective communication, and consistent execution of responsibilities.

EXPERIENCE AND QUALIFICATIONS

Including, but not limited to, the following:

Education/Experience/Licenses

• Bachelor's degree from a four-year college or university preferred, or equivalent combination of education and experience.

• Minimum of five years of progressive experience in golf operations, preferably at a private country club.

• Previous experience as a Head Golf Professional, Director of Golf, or Assistant Golf Professional with demonstrated leadership responsibilities.

• Experience in golf operations, tournament management, golf instruction, merchandising, budgeting, inventory management, and staff supervision.

• PGA of America Class A Member in good standing.

• Meets PGA requirements for the Head Golf Professional position.

• Thorough knowledge of the Rules of Golf and USGA handicapping procedures.

• Proficiency with golf management software, point-of-sale systems, tee time systems, and standard business applications.

• Ability to work weekends, holidays, and extended hours as required by golf operations.

Job Knowledge, Core Competencies and Expectations

• Comprehensive knowledge of private club golf operations and member service standards.

• Strong leadership skills with the ability to train, motivate, develop, and hold staff accountable.

• Thorough knowledge of the Rules of Golf, handicapping procedures, tournament administration, and golf instruction.

• Strong organizational, communication, and interpersonal skills.

• Ability to develop golf programs that increase participation and promote growth of the game.

• Knowledge of financial management, budgeting, merchandising, purchasing, and inventory control.

• Ability to establish and maintain operational standards and procedures.

• Commitment to maintaining a visible and engaged presence with the membership.

• Ability to work collaboratively with other department managers and club leadership.

• Knowledge of workplace safety practices, emergency procedures, and applicable club policies.

• Demonstrates professionalism, sound judgment, initiative, and attention to detail.

Physical Demands and Work Environment

• Regularly works indoors and outdoors in varying weather conditions.

• Frequently required to stand, walk, bend, and perform repetitive motions.

• Occasionally required to lift and move golf equipment, merchandise, and supplies.

• May be exposed to moving equipment, moderate noise levels, and outdoor environmental conditions.

• Must be able to perform the essential functions of the position, with or without reasonable accommodation.

Additional Responsibilities

• This job description is intended to describe the general nature and level of work performed by the Head Golf Professional. It is not intended to be an exhaustive list of all responsibilities, duties, or qualifications. Responsibilities may be modified as necessary to meet the operational needs of Alpine Country Club.