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In A Sense You’ve Been Sold A Lie. Now Here’s the Truth — You’re Struggling Because You’ve Been Conditioned - And It's Likely Costing You In So Many Ways - Not Just Financially
In A Sense You’ve Been Sold A Lie. Now Here’s the Truth — You’re Struggling Because You’ve Been Conditioned - And It's Likely Costing You In So Many Ways - Not Just Financially
Hey, it’s Johnnie. Let’s start here: You’re not broken. You’re just following a model that was never built for what you do.
The coaching industry didn’t create its own playbook. It inherited one — borrowed from product-based and other service-based industries. Business consulting. Digital marketing. Software. Even other service-based industries like plumbing or design services.
And while some of those strategies can work in parts of your coaching business (like selling a course or group offer), the truth is:
"Coaching is not a product. It’s a personal relationship. A sacred one."
"Coaching is not a product. It’s a personal relationship. A sacred one."
That’s the core problem:
We’ve been conditioned to sell our coaching services like we’re selling a widget.
We’ve been taught to use funnels, tactics, ads, and marketing hacks — all designed for industries that have nothing to do with what we do.
You’ve likely heard it:
“You need a lead magnet.”
“You need to generate more leads.”
“You need a better sales funnel.”
And suddenly you’re buried in strategies that feel cold, impersonal, and disconnected from the heart of your work.
Here’s the truth: That language wasn’t built for humans seeking healing, growth, or personal breakthroughs.
Here’s the truth: That language wasn’t built for humans seeking healing, growth, or personal breakthroughs.
It was built to move units — not move people.
It was built to move units — not move people.
THIS IS WHY YOU FEEL OUT OF ALIGNMENT
THIS IS WHY YOU FEEL OUT OF ALIGNMENT
If you’ve been struggling to get traction, questioning your value, or feeling stuck even though you're doing “all the right things”... it’s not your fault.
You’ve simply been trying to grow your deeply personal, transformational work inside a system built for selling things, not guiding people.
That’s the crack in the foundation. And until it’s exposed, it keeps coaches chasing tactics instead of standing in their truth.
WHAT CHANGES EVERYTHING: ALIGNMENT WITH YOUR ENERGY
WHAT CHANGES EVERYTHING: ALIGNMENT WITH YOUR ENERGY
Once I found my own Energetic Blueprint — everything changed.
Because I stopped forcing myself into someone else’s model, and started building a business around how I’m naturally wired to work, attract, serve, and thrive.
You have that blueprint too. It’s not a gimmick.
It’s not a trend.
It’s the missing piece no one ever taught you.
YOUR BLUEPRINT SHOWS YOU:
YOUR BLUEPRINT SHOWS YOU:
How you’re designed to connect and enroll.
What lights you up (and what burns you out).
What kind of service you’re meant to offer — and how to offer it without selling your soul.
YOU ARE THE OFFER
YOU ARE THE OFFER
This is the biggest shift:
You’re not just offering a “coaching package.”
You are the offer.
Your energy.
Your transformation.
Your way of holding space.
That’s what people are really drawn to — and why the one-size-fits-all business model keeps falling flat.
FINAL TRUTH:
FINAL TRUTH:
You’ve been conditioned to market transformation like a transaction - do lead generation, get more leads, create a lead magnet etc. etc. etc. This, in my opinion, is so cold. Treating people as merely another lead is purely about money - not standing in a place of genuine service and the desire to actually help someone who is suffering in some part of their life in some way or another.
You’re not here to push products.
You’re here to serve people.
So yes — the old way may work for selling stuff.
But it’s time to reclaim a new way of doing business as a coach:
Personal. Aligned. True to your energy.
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