Outcomes & Continuous Improvement

Program Learning Outcomes 

1. Evaluate and analyze relevant theories, philosophies, and practices of communication and public relations. 

2. Communicate their thoughts clearly, succinctly, and persuasively in textual, visual, and oral formats using appropriate style for the situation and medium involved. 

3. Critically evaluate their own work and that of others for accuracy, clarity, appropriate style, grammatical correctness, and sensitivity. 

4. Demonstrate ethical research, planning and execution of public relations efforts that integrate faith with the responsibility to serve and engage communities and social justice globally.

Assessment Maps

Rubrics

Quality Assurance: Each degree program should be able to clearly articulate what its purpose is in terms of content, educational objectives, and standards of performance (CFR 2.1). Entry requirements and requirements for graduation are communicated and appropriately aligned with the degree level (CFR 2.1). Similarly, learning outcomes that are relevant to program content and development of professional competencies are clearly defined and visible to the public (CFR 2.2, 2.3).  These learning outcomes serve not only as a foundation in the degree program's operations but also as a framework for student advisement and student success  (CFR 2.2, 2.3). Faculty have a responsibility for not only establishing learning outcomes but also assessing these outcomes against established standards of student performance (CFR 2.7).   - WSCUC 2023 Handbook, Standard 2