Outcomes & Continuous Improvement

Program Learning Outcomes

1. Understand, analyze, and conduct research relevant to advertising and marketing communication. 

2. Create effective strategic advertising communications using traditional practices and emerging technologies.

3. Develop advertising media buying and planning strategies across traditional, digital, and emerging media channels.

4. Develop and defend the strategy and execution of an ad campaign for a client(s). 

5. Apply faith-based ethics to advertising, producing work that serves diverse communities locally and globally, respects cultural differences, and inspires purposeful leadership.

Quality Assurance: Each degree program should be able to clearly articulate what its purpose is in terms of content, educational objectives, and standards of performance (CFR 2.1). Entry requirements and requirements for graduation are communicated and appropriately aligned with the degree level (CFR 2.1). Similarly, learning outcomes that are relevant to program content and development of professional competencies are clearly defined and visible to the public (CFR 2.2, 2.3).  These learning outcomes serve not only as a foundation in the degree program's operations but also as a framework for student advisement and student success  (CFR 2.2, 2.3). Faculty have a responsibility for not only establishing learning outcomes but also assessing these outcomes against established standards of student performance (CFR 2.7).   

- WSCUC 2023 Handbook, Standard 2