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Introduction to the Advertising Program
Introduction to the Advertising Program
Advertising majors at Seaver College study a variety of subjects including creative copy writing, multi-media design, media planning and buying, research methods, and managerial techniques. Our unique major is only one of few universities nationwide offering an extensive program in advertising.
About the Advertising Program
About the Advertising Program
Advertising is a key form of communication, as it is one of the most important ways companies and organizations inform the public about a product and idea. Our advertising majors learn about product advertising, supporting nonprofit organizations, and making high stakes marketing decisions.
Quality Assurance: Each degree program should employ sufficient faculty such that there is a capacity to design and deliver the curriculum (CFR 2.5). Curriculum design and implementation should involve evaluation, improvement, and promotion of student learning and success (CFR 2.5). Thus, faculty are responsible to exercise effective academic leadership on a consistent basis to ensure that the program's quality and educational purposes are upheld (CFR 2.6). Student support and co-curricular programs and services of sufficient nature, scope, and capacity go hand-in-hand with the degree programs for promoting students' academic, personal, and professional development (CFR 2.13). - WSCUC 2023 Handbook, Standard 2
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