This course is designed to provide students with the skills and knowledge to plan, create, and implement effective social media and digital marketing campaigns for small businesses, corporations, government agencies, or non-profit organizations. It prepares students who are seeking employment in social media and/or digital marketing and want to enhance their skills in this current digital age of marketing. Click here to view the syllabus.
This course is also a completion course for the Gwynedd-Mercy University Dual-Enrollment Program. The 11th or 12th grade student may enroll in Social Media and Digital Marketing and, for a tuition fee of $400, will earn 3 Undergraduate Credits from Gwynedd-Mercy University that may be transferable to most post-Secondary Institutions. The grade thot the student earns in Social Media and Digital Marketing will be the grade on the student's University transcript from Gwynedd-Mercy University and will also be the grade on the student's Pennsbury High School transcript.
This course introduces the functions of marketing by examining the areas of the Sports and Entertainment Industry. Combining the textbook with current events, video projects, and computer simulations, enables the student to learn about marketing concepts including leadership, finance, product management, human resources, legal and ethical issues, managing change and customer relations. Click here to view the syllabus.
This course is also a completion course for the Gwynedd-Mercy University Dual-Enrollment Program. The 11th or 12th grade student may enroll in Sports and Entertainment Marketing and, for a tuition fee of $400, will earn 3 Undergraduate Credits from Gwynedd-Mercy University that may be transferable to most post-Secondary Institutions. The grade that the student earns in Sports and Entertainment Marketing will be the grade on the student's University transcript from Gwynedd-Mercy University and will also be the grade on the student's Pennsbury High School transcript.