Marketing Strategy

Best Tools & Platforms To Use

Canva

Canva is a free source but you can update to a pro package for $13/ month. Canva has pre-made templates for all social media, flyers, business cards, etc. You can save and re-use template or previous content

It is easy to use and learn and you can add color palette and logo for easy convenient use when creating content. You can also create videos, powerpoints and slideshows.

Click the link for an in-depth tutorial video to use Canva.

Instagram

Instagram is one of the most used social media platforms. Instagram promotes to the broader student demographic. On Instagram you can track analytics and see growth over time (I recommend keeping track of these numbers on a spreadsheet). You caan promote content on timelines, stories, reels and IG lives. You can also use linktree in the bio for further resources such as a website, zoom links, etc.

LinkedIn is a professional social media platform. It promote to broader professional network. Such as professors, colleagues, business owners, potential guest speakers, etc. You an track analytics (same as instagram but not as in-depth). You can also promote content on timeline and add links.

Social Media- Platforms like LinkedIn and Instagram are going to be where your target audience is at.

Timeline Content

-Use square template

-Keep branding consistent

-Color palette, Logo, Voice, Fonts, and Usage of images

-Consistently post on a regular basis

-Might be multiple times a week

-Highlight things that are important on the post

-Less words, more images

-Copy/ description

-Emphasize in words what the post is promoting or saying. Feel free to use emoji and keep the branding voice.

Story Content

-Use rectangle/ phone template

-Keep branding consistent (same as above)

-Keep them interactive

-Using the different functions such as: A Poll, Q&A, etc.

-Videos work well on stories

-Instagram takeovers

-Answering questions via video

Reels/ Tik Toks

-If you feel like this would be a good use of your time and energy to promote… FULL SEND

-This should only be used on Instagram and Tik Tok

-Keep familiar faces on these

-Keep theme relatable and humorous

-Make sure that these are used appropriately and properly

Lives

-Continual “live” footage that is finalized in the form of a video

-Chat function is up and running during the live video

-Can answer questions live

-Can have an interactive conversation with another person

-Or ask them to join your live video and do an interview format

-You can choose to have this shown on your timeline or under videos

Flyers- Can print in color in the library or you can also have the Undergraduate Business Office front desk print and cut them

Full Sized Flyers

-Paper size template

-Used to hang on bulletin boards or pass out to students

-Content Creation

-Keep branding consistent

-Color palette, Logo, Voice, Fonts, and Usage of images

-Use QR codes

-Make this big enough for students to scan

-Make sure it is linked to whatever you want it to be linked to

-Suggestions: Website, Apply Form, Sign Up page, and Social media platform

-Copy

-Should be more descriptive than posts but still less words is better

-Highlight the most important parts

Quarter Sized Flyers

-Paper Size template just split up in quarters

-Used to cut and display on tables and hand out to students

-Content Creation

-Keep branding consistent

-Color palette, Logo, Voice, Fonts, and Usage of images

-Use QR codes

-Make this big enough for students to scan (reminder this a much smaller flyer)

-Make sure it is linked to whatever you want it to be linked to

-Suggestions: Website, Apply Form, Sign Up page, and Social media platform

-Copy

-Very little- only highlight the most important things

Best Practices

Always tag @psusbpeers instagram in all your posts on instagram
Also tag other student led organization and instagrams in your posts to drive more awareness
- When you are tagged in a photo, try to share it to your timeline
Stay on brand with your organization
- Allows you to be distinguishable and easily recognizable through all the other posts and organizations
Create a posting/ printing/ content creation schedule/ timeline
- This will keep you on track and allow you to stay consistent with getting marketing materials up and running
  - Use google calendar or a platform that your whole team has access to so they can provide feedback and make edits to timelines

If you have any questions or need help reach out to kieran5@pdx.edu

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