THREE MAIN PURPOSES OF A PORTAL WEBSITE

1. First Purpose - A blog serves the purpose of creating a relationship between a company and its audience 

2. Second Purpose-   It can also provide knowledge on relevant topics, increase engagement and traffic to your website, and create a community. 

3. Third Purpose-  Finally If done correctly, it can help create a thriving foundation for corresponding social media platforms 

WHO IS THE TARGET AUDIENCE FOR THIS TYPE OF WEBSITE?

TARGET AUDIENCE: In the context of a blog, your target audience is a specific group of people you're writing to each time you publish new content on your blog. Put simply, your target audience is the people who are likely to be most engaged with your content, and self-identify as having an interest in your blog's niche.