Metro Newsletters

WHAT GETTING THE JOB DONE MEANS

We tell readers in just 5 minutes what they need to know today about what's happening in their city.

That means:

• • We focus on the significant news and events

  • We aim to be smart & speedy with our writing and presentation

If we succeed, readers will know something worth sharing with friends and family.

Significant news and info is ...

• what people are or will be talking about

• what's happening that's fun, new, interesting or unique

• what will help people navigate life in this city

Smart & Speedy presentation style means we ...

• distill news to concise, essential bits; we also capture the focus in the first sentence of each blurb and highlight that sentence in bold

• always provide utility and value to the reader

• write in a voice that reminds the reader of a clever, connected friend

Ideally, we want reader reactions like this:

Never a disappointment in your reporting! It is an understatement to say without you my days would have a big informational void! The Patch Newsletter deserves a lot of top media awards! It brings so much to the table, better than a coffee table tabloid, full of informative things, never a dull moment ...

ASSEMBLING YOUR NEWSLETTER

Putting the newsletter together is like assembling a puzzle or a recipe, with well-defined and consistent content pieces.

There are three primary pieces to your newsletter:

1) Local News: Your Intro and Top 5 Local Stories

2) Events / Things To Do

3) Chatter or Notebook