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Introduction
Brand Positioning
Brand Voice
Logo
Typography
Color Palette
Photography
Brand Application
Marketing
Color Pallete
CORE COLOR
CMYK
92,28,0,43
RGB
11,105,146
Hex
#
0B6992
CMYK
90,20,0,23
RGB
20,156,196
Hex
#149CC4
CMYK
90,16,0,9
RGB
24,195,233
Hex
#
18C3E9
CMYK
51,9,0,5
RGB
119,220,242
Hex
#
77DCF2
CMYK
27,5,0,8
RGB
172,224,235
Hex
#
ACE0EB
SECONDARY COLORS
CMYK
0,10,22,49
RGB
130,117,102
Hex
#
827566
CMYK
0,4,13,29
RGB
180,172,157
Hex
#
B4AC9D
CMYK
0,4,12,20
RGB
204,196,180
Hex
#
CCC4B4
CMYK
0,2,5,10
RGB
229,225,217
Hex
#
E5E1D9
CMYK
0,1,3,6
RGB
239,236,231
Hex
#
EFECE7
SECONDARY COLORS
CMYK
0,25,30,79
RGB
53,40,37
Hex
#
352825
CMYK
0,24,28,72
RGB
72,55,52
Hex
#
483734
CMYK
0,24,28,54
RGB
118,90,95
Hex
#
765A55
CMYK
0,18,21,38
RGB
159,131,126
Hex
#
9F837E
CMYK
0,10,11,18
RGB
208,188,185
Hex
#
D0BCB9
BASE COLOR
CMYK
0,0,0,0
RGB
255,255,255
Hex
#FFFFFF
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