Kara Beauty’s branding project was a celebration of diversity and inclusivity in the skincare industry. The brand identity is anchored in the concept of universal beauty, with a focus on clean, natural design elements that appeal to all ethnicities. I developed a visual language that is both modern and approachable, using soft, earthy tones and organic shapes to convey a sense of purity and care. The packaging and digital assets are designed to be both aesthetically pleasing and highly functional, reflecting Kara Beauty’s commitment to providing skincare solutions for everyone.