The Deviate's Guide serves as a comprehensive manual designed to ensure consistency, cohesion, and clarity across all aspects of our brand communications and visual identity. This guide is intended to provide clear and actionable guidelines for everyone involved in representing DV8, from internal teams to external partners. By adhering to the principles and standards outlined in this guide, we can create a unified brand experience that resonates with our audience and reflects our core values.

Internal Teams: Marketing, design, and communications teams should use this guide as a daily reference to ensure all materials, campaigns, and content align with Deviate's brand standards. It serves as a foundation for creating cohesive and impactful brand experiences.

External Partners: Agencies, designers, printers, and other external collaborators must follow the guidelines detailed in this document to maintain brand integrity and consistency across all produced materials.

Training and Onboarding: New team members should review this guide during their onboarding process to understand Deviate's brand identity and the importance of brand consistency in their roles.

Quality Control: Use this guide to review and approve all brand-related materials, ensuring they meet Deviate's standards before they are published or distributed.